The Application

Only LISTEN software enables researchers to track what customers—and potential customers—are saying, with the accuracy, objectivity and detailed metrics afforded by cutting-edge language theory.

At LISTEN, we understand the theory—the linguistics approach best suited for the data researchers find hardest to analyze, quantify and interpret. We also understand the application. Our strategic relationships with key customers keep us focused on the features critical to market research: speed, accuracy, objectivity, and the capacity to handle high volumes.

Most importantly, LISTEN software enables market researchers to understand the informal, speech-based language people use when they’re telling you how they really feel.